Abstract Small and medium enterprises (SMEs) are often the driving force driving the economy of the countries, however, are not always fully exploit its innovative and creative capacity because many of these companies do not know the tools for today gives us the technology, worse the benefits we provide social networks. The aim of this article is intended to discuss best practices in the use of social networks as strategic marketing communication in SMEs. The methodology used in the research is based on the analysis of the state of science, exploratory study on the use of social networks and case studies of success. As a result there are two contributions to the enrichment of scientific literature on the subject: i) identification of best practices in the use of social networks and, ii) social networking as a marketing strategy for SMEs. © 2014 The Authors. Published by Elsevier Ltd. Selection and/or peer-review under responsibility of The 2nd International Conference on Integrated Information. Keywords: Best practice; Social networks; SMEs 1. Introduction SMEs are often the driving force behind the economies of the countries, however, are not always fully exploit its innovative and creative capacity, because many of these companies are far from the technology, the Internet has brought a number of new opportunities, such as Online marketing that uses advertising mechanisms such as blogs, podcasts and social media to reach their consumers (Thach, L. 2009), through the web there is a possibility that users can interact and create communities (Túñez López., M., García, J. 2011). in this context, social networks are defined as bounded groups of individuals, organizations, communities or societies are linked, where members interact, discuss and exchange knowledge (Palacios N, Paíz, V., Padilla, M. 2005), on the other hand, defined as services based on the web that allow individuals to construct a public or semi-public within a bounded * Germán Narváez Vásquez. Tel. 52(443) 32216890 E-mail adress: این آدرس ایمیل توسط spambots حفاظت می شود. برای دیدن شما نیاز به جاوا اسکریپت دارید © 2014 Elsevier Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/3.0/). Selection and peer-review under responsibility of the 2nd International Conference on Strategic Innovative Marketi