Marketers have to deal with several agencies to fulfil their marketing objectives; Agencies such are PR Agencies, Creative Agencies, Marketing Consultancy, Media Houses, Direct Marketing Agencies, Research Agencies and some more. The GAP is - each of these agencies is engaged for fulfilmt of one part of the objective and the total en ownership of any project if often missing. Example: The Marketer of an apparel brand has an objective of increasing sales by 15% of its X product in a time frame of three months in a geographic region let’s say India. The Marketer engages an Agency to consult and draw strategy to achieve the above said task. The Marketing consultancy does research on the Market, target audience, competitors, buying behaviours, price, positioning etc. and draw the strategy. Finding of the agencies are – a. The product has a great potentiality in a college students aging between 16 to 21 years. b. They buy only through Individual education on any product or services. THE TASK WAS LEFT THERE BY THE CONSULTANTS Now the Marketer engages one Direct Marketing Agency to execute the strategy drawn by the consultancy. The brief to the DM Agency a. The DM agency will cover 300 colleges in the phase one and 300 colleges in phase two b. DM agency will use female promoters, dressed in trouser and X Branded T Shirts, They must have fluency in English and local language. c. The team of promoters will visit the potential colleges as per daily rout plan, meet the students there and Individually Educate them on the product, it’s features and price. d. Any interested student may book the apparel there it self by paying a token advance and the apparel will be sent to him or her through Value payable parcel. Copyright © 2006, Brandbaron. All rights reserved. M Marketing ProPcess OutOsourcing your business accelerator we take it from here... A and B+ class cities The Strategy: a. To engage with the target audience and sell them through Individual Education System. b. Target is to cover 300 colleges in phase one in all the four metros, In phase 2 – 30