ESTABLISHING AN INTEGRATED MARKETING COMMUNICATIONS STRATEGY 1 Establishing an Integrated Marketing Communications Strategy Jeffrey Elkner University of the People BUS 5112: Marketing Management Dr. Soha Ragab May 20, 2020
ESTABLISHING AN INTEGRATED MARKETING COMMUNICATIONS STRATEGY 1 Establishing an Integrated Marketing Communications Strategy Jeffrey Elkner University of the People BUS 5112: Marketing Management Dr. Soha Ragab May 20, 2020